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Reflection and Gratitude 2015

Myself and my colleague Bren worked on a plan for 2016 in the last days of the office year. In doing so, I began to look back on what Plugmedia had done in 2015 and initially felt we had not achieved as much as I hoped for. As I was going through this unhelpful thought process I realised that an easy habit to fall into is to find faults, rather than achievements. As I summed up the projects we completed at the beginning of 2015 I began to understood the actual extent of work we had carried out over the past year. The lesson is to take time to reflect upon your tasks and to be grateful for what you have and what you have achieved. This article is a glimpse at what Plugmedia created in 2015.

What a good place to start. Education. We were fortunate enough to train, over 200 students from Dublin, Gorey, Waterford and Galway, on the Irish Times Training‘s Digital Marketing and eCommerce course. Alongside we were employed as an edtech consultant in the early start-up stages of Young Minds Online, who offered web safety training for young people. We also had the pleasure to be consulted on the setting up of a new charity called the Magnitude Foundation that offers scholarships and leadership training to young people who’s goal is to bring about betterment to the world.

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In the second quarter we were hired for SEO services by a new client, Firstway.This led us on to doing a custom rebuild of their web presence in a multi-lingual WordPress site and developing an animated web advertisement for their eSMSbox product. After this successful relationship we were employed to work on their sister company DOCentre. Our first project was to design and manage the printing of a building wrap for their new office centre in Maynooth. This was followed by a full redesign of their website and social media channels.

After doing some customised WordPress training for one of our oldest clients, Energy Action, we were invited to look after the digital marketing campaign for their annual upcoming Fuel Poverty Conference taking place in Croke Park. This led to our busiest time for Plugmedia in 2015. Our team grew to 5 to manage the workload and we offered a wide range of digital and traditional marketing services for #FPCON15. A partner company of Energy Action, IHER requested us to look after their annual nationwide event NZEB Open Doors. Our teams efforts combined with the amazing IHER team led us to build and lead a campaign that had a reach of over 750,000 viewers.

One of our final projects in 2015 was working with a new client called Adama Innovations who have develop superior Precision Diamond Probes. A totally new industry for us although one that we took on with vigor. We helped them plan their online and offline marketing materials for an upcoming conference in Boston. This included print design and management, the creation of a corporate video and the rebuild of their new website. Finally our give back project for 2015, at Plugmedia we give 10% of our time to charity, was working with the new charity StreetSmart. A fantastic project led by Brian Cuddy that looks at adding €2 to your tables bill in selected restaurants, with 100% of the money going to help homelessness through the Peter McVerry Trust and Focus Ireland. We began working with Brian in 2014 offering some consultancy and this year we have continued and built a stronger and more supportive relationship to help Brian and StreetSmart achieve its goal of raising €50,000.

So, in reflection that’s a pretty full on year when you look at it in that detail. We at Plugmedia are so greateful to all our clients for giving us the opportunity to serve them and to grow from the lessons learnt on their projects. Thank You. We look more into to some of the lessons we have learnt that are looked at in two separate blogs. The 5 Digital Marketing Lessons we took from 2015 and The Top 10 Digital Marketing Tools for 2015 every marketeer must know.

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admin • December 29, 2015


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